How do I land my dream job? How do I make it in an industry without any connections? What are some strategic ways to network in the digital era? What are the best ways to grow my online following authentically? How can I build my personal brand and succeed in my career?
In her best-selling book, LEAVE YOUR MARK, Aliza Licht, global fashion executive and former Twitter phenomenon DKNY PR GIRL, answers these questions and more. Now in LEAVE YOUR MARK, the podcast, Aliza brews fresh career advice in conversation with a curated crew of her most inspiring and successful friends. With a particular emphasis on communicating and building your brand, Aliza and her guests deliver personal and professional guidance for the contemporary working world, where personal and professional lines are blurred, and the most important thing you can have is a strong sense of self.
The power to pave your way is within reach! Make sure to ‘subscribe’ so you don’t miss another show! For more information go to https://www.alizalicht.com/
Nov 10, 2019
This is an incredibly special episode for me. You may not know Patti Cohen by name, but if you work in Fashion, she is an industry veteran and icon. She is also my mentor. As employee #1 at Donna Karan International, she was the former Executive Vice President of Global Marketing and Communications for more than 30 years and is hugely responsible for creating these powerhouse brands.
When I asked Patti to sit down with me for this episode, she was hesitant. "What will I say?" she asked. Well, as you will hear, her wisdom is endless. The stories she tells are remarkable. It was a time in Fashion where there was no rule book or path to follow. She helped start it all.
I am also so excited to share Patti's story with the world because she is the epitome of what a leader should be. Much more than a boss, Patti was the matriarch of the company and everyone's biggest cheerleader. An extraordinary marketer who learned it all by herself, she had a vision for the brands beyond what anyone had ever seen in Fashion.
Everything I know, I have learned from her. Without her support, mentorship, and friendship, I would not be where I am today.
Thank you for everything Patti.